Our words are essential and critical for our ability to communicate with others. But because of the mass of the internet and hundreds of thousands of search results we receive with every query, we humans are desperate to connect and understand.

With strong imagery, both still and (especially) moving, our ability to pause and understand increases dramatically. If an artist writes an explanation of the artwork they create, we can build a mental-image based on their description. However, images of said artwork engages a much greater breadth of our senses. Better yet, moving imagery of the artist creating their work? We are now much closer to an authentic connection and understanding.